Promo 101

If touring an album is like the sun to a garden, then Promotion is like water. You have to sprinkle it in over time so the album can grow. Both are necessary to thrive but too much of either will kill it. So today we’re covering the promotional side of the job and how to manage tv performances, radio station visits, scheduling interviews and knowing who to go to for the right information Ours special guests Erika Spieldoch VP of touring and special events for Interscope Records and Keith McPhee Stage Mgr for the Tonight Show with Jimmy Fallon and Production Manager for the Roots are here to help us teach you how to be a better Tour Manager.