TOUR MANAGEMENT 101
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  • Home
  • Classes
    • Webinar Series
  • Episodes
    • Fundamentals of Tour Management Episodes 1 - 9
    • International Touring
    • A discussion with Stuart Ross
    • Road to Zen: Discussion with Bobby Schneider
    • Ticketing 101
    • Advanced Settlement
    • Behind the Barricade with Pete Beattle
    • Production 101
    • The Promoter vision: A discussion with Rob Hallett
    • Promo 101
    • Touring beyond the music: A discussion with Fitzjoy Hellin
    • Festivals 101
    • Forging your own path with Ina Jacobs
    • Green Touring I & II
    • Finding balance: A discussion with Michal Jobson
    • Master Tour 101
    • Discussion with an Artist: Ed Roland
    • Diversity in Touring
    • Pyro 101
    • Concert Touring Alternatives
    • Personal Finance
    • A Conversation with Tina Farris
    • Activism on Tour
    • A discussion with Bill Siddons
    • Tour Mgmt 101 interviews Promoter 101
    • Merch 101
    • Case Studies from the road
    • July Talk Live from the drive in: A recap from the crew
    • A discussion with Nick Light
    • Health & Wellness Check
  • Resources
    • Activism
    • Diversity
    • Green Touring
    • Glossary
    • Templates
    • Homework
  • About us
  • Contact us
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Promo 101

If touring an album is like the sun to a garden, then Promotion is like water. You have to sprinkle it in over time so the album can grow. Both are necessary to thrive but too much of either will kill it. So today we’re covering the promotional side of the job and how to manage tv performances, radio station visits, scheduling interviews and knowing who to go to for the right information Ours special guests Erika Spieldoch VP of touring and special events for Interscope Records and Keith McPhee Stage Mgr for the Tonight Show with Jimmy Fallon and Production Manager for the Roots are here to help us teach you how to be a better Tour Manager.

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